The goal was to create a modern, memorable logo for YARAZAYA that would stand out in a competitive market. The design should be eye-catching and show that the brand is trustworthy and creative. The logo needed to appeal to their target audience and be memorable across digital and physical platforms.
Сreated a logo for YARAZAYA with purple shades to reflect the brand's creativity, quality, and individuality.
The logo, brand identity, and a unique visual style for social media — the primary sales platform — were developed, all carefully structured and packaged into a comprehensive Brand Guideline to ensure consistency and ease of use across all platforms and materials.
The logo represents the brand's core identity, appealing to modern women who are confident in their fashion choices.
