To develop a unique logo and corporate identity that embody the brand's promise: a commitment to safety, reliability, and constant care for its clients.
A dynamic and memorable logo was created to convey the brand’s core values: safety, confidence, and support. The logo includes a symbolic element representing reliability and protection — essential aspects of the brand, reflecting the company’s mission to ensure that every customer skates with total confidence.
The color palette is vibrant yet comforting, evoking a spirit of adventure along with a sense of security. Each element of the brand’s identity, from the logo to promotional materials, symbolizes the brand not only as a place to purchase skates but also as a trustworthy partner providing consistent support and security.
Сompany specializes in roller skate retail and offers a full range of supplementary services. The company also operates private rinks with professional instructors, offering a complete experience that combines skate purchasing, safe training, and full protection for clients.